GrowthCues Use Cases: From Brittle Manual SQL to Robust Automated GTM Plays
Stop running your GTM motion on reactive dashboards and brittle SQL scripts. GrowthCues is the headless intelligence layer that lives in your data warehouse, empowering GTM Engineers to model, predict, and prepare product-led signals for activation. The result is a proactive, automated GTM engine that allows every revenue team, from Sales and Success to Marketing and Product, to operate with speed, precision, and intelligence. Here’s how.
For the Sales Team: Automate Product-Qualified Lead (PQL) Routing
- Sales Team Use Case
The Challenge
Your sales team is flying blind. They either waste time chasing low-intent users who signed up for a free trial, or they engage high-potential accounts too late. The definition of a "Product-Qualified Lead" is based on simple, heuristic rules written in a SQL query that quickly becomes outdated and fails to capture true buying intent.
The GrowthCues Solution
Move from guesswork to a data-driven Product-Led Sales (PLS) motion. The GTM Engineer uses GrowthCues' no-code framework to model the key milestones in the buyer journey. Our AI engine then analyzes this model to generate a predictive PQL score for every account in your warehouse.
This activation-ready score is then used to power automated workflows. For example, your GTM Engineer can set up a GTM play where any account with a journey specific health_score > 80 is automatically synced via Rudderstack to Salesforce, creating a high-priority task for the appropriate sales rep with all the relevant context. Your sales team stops chasing ghosts and starts engaging the right accounts at the exact moment they are ready for a conversation, dramatically increasing sales velocity and conversion rates.
Key Capabilities: No-Code Journey & Milestone Modeling, AI-Powered Predictive Scoring, Activation-Ready Data Models.