Inspired by Kyle Poyar's analysis on the GTM Engineer role, we explore why hiring one might be the wrong move for lean B2B SaaS. Learn how to build a GTM engineering capability instead.
As a founder in the B2B SaaS space, you've probably heard the buzz around the "GTM Engineer." It's a role that promises to be the silver bullet for your go-to-...
Discover how AI can help B2B SaaS founders move beyond job titles and funnels to truly understand user behavior and improve onboarding, retention, and expansion strategies.
As a founder in the B2B SaaS world, it's easy to fall into the trap of thinking we know our users. We look at the job titles they give us during sign-up, maybe...
How the convergence of Agentic AI and Digital Twin technologies could reshape enterprises, creating autonomously operating business organizations empowered by self-operating AI agents and a supportive ecosystem.
Abstract
This article explores the transformative potential of Agentic AI and Digital Twins working in concert to create autonomously operating businesses. A...
Scaling without massive funding requires a different playbook. Learn how an AI-Native GTM acts as a force multiplier, allowing you to grow revenue efficiently with a lean team.
For a bootstrapped or lean-funded B2B SaaS founder, hitting that mythical $10M ARR mark feels like the ultimate goal. But the path there is often clouded by a...
Go from theory to practice. This guide provides a step-by-step example of how to use Model-Context Protocol (MCP) to power an AI agent for proactive churn intervention.
So you've got a system that generates powerful, predictive insights about your customers. It knows which accounts are at risk of churning and even _why_. The p...
Chat interfaces for analytics are popular, but they have hidden drawbacks. Learn why a proactive, automated approach is often more powerful than a reactive, query-based one.
The idea is incredibly appealing. You connect your data warehouse to a new tool, and suddenly you have a chatbot that can answer any question about your busine...
Stop obsessing over user-level vanity metrics. Learn why the AI era requires a shift to smarter, account-level metrics like Account Stickiness and Predictive Health Scores.
Here’s the bottom line for any B2B SaaS founder:
- Most of us are tracking the wrong metrics. We’re obsessed with user-level numbers like Monthly Active Users...
You don't need a huge data team to get powerful insights. Learn how to build a 'Lean Data Team' stack with modern tools that automate analysis and empower your existing team.
Here's the bottom line up front:
- You don't need to hire an expensive team of data scientists to compete on analytics.
- A "Lean Data Team" isn't a group of...
Ditch the endless meetings. Learn how to create an automated 'Daily Product Growth Digest' in Slack to keep your entire team aligned on key metrics, risks, and opportunities.
Here's the bottom line on keeping your team aligned without burning hours in meetings:
- The Problem: Daily stand-ups and alignment meetings often become inef...
A poor onboarding experience is a silent killer. Use this playbook to define and automate your account activation journey, ensuring new customers reach 'aha!' moments faster.
Here's the bottom line on improving your activation rates:
- A confusing or directionless onboarding experience is one of the biggest reasons new accounts chu...
Tired of being in reactive firefighting mode? Follow this 4-step guide to transform your customer success motion from reactive to proactive using data and automation.
Here's the bottom line up front:
- Most Customer Success (CS) teams in growing SaaS companies are trapped in a reactive loop of putting out fires, which is ex...
Stop waiting for customers to ask for an upgrade. Learn how to identify and act on behavioral product signals that indicate an account is ready for expansion.
BLUF: Here’s how to stop leaving money on the table and start growing your existing customer base.
- Your most valuable expansion signals are already hiding i...
Don't have time for deep analysis? Use this focused 30-minute weekly workflow to quickly identify the most important signals and growth levers in your product data.
Here’s the bottom line up front for busy founders:
- You're likely drowning in product data but have no time for deep analysis, which means you're missing cri...
Stop relying on gut-feel health scores. Learn the practical steps to building an automated churn prediction model using the product usage data you already have.
Here's the bottom line up front:
- Your current method of tracking customer health in a spreadsheet with subjective scores is slow, unreliable, and won't scal...
Get hands-on with GTM automation. This practical guide shows you how to use a tool like n8n and AI APIs to build your first automated workflow for new account onboarding.
Theory is great, but let's get practical. We've discussed the concepts behind a modern, AI-driven growth motion, but the most common question I hear from found...
How do your AI agents get the data they need? Learn about Model-Context Protocol (MCP), the emerging standard for feeding structured, real-time insights into your AI workflows.
You're ready to build an [Agentic GTM](./the-agentic-gtm). You have powerful, predictive insights from your product data. But you quickly run into a practical...
LLMs get the hype, but they're not the only tool. Discover the practical machine learning models (like classification and clustering) that are essential for deep product analytics.
When founders think of "AI," they often jump straight to large language models (LLMs) like GPT-4. While LLMs are incredibly powerful for tasks involving natura...
Great insights require great data. Learn why a solid data foundation with a Customer Data Platform (CDP) is the critical first step to enabling effective automated product analytics.
Before you can leverage the power of AI to predict churn or uncover expansion opportunities, you need to address a more fundamental question: is your data clea...
An AI prediction is useless without context. Learn what Explainable AI (XAI) is and why it's a non-negotiable for building trust and driving action in product-led growth.
AI in analytics can sometimes feel like a black box. A model tells you an account is at risk of churning, but it doesn't tell you _why_. For your customer succ...
Your product data is an untapped asset. Learn how automated product analytics bridges the gap between raw data in your warehouse and actionable, revenue-driving insights.
You've done the hard work. You meticulously instrumented your product, set up Segment or RudderStack, and now you have clean, structured event data flowing int...
Go beyond simple automation. Learn what an Agentic GTM is, how AI agents can handle analytical GTM tasks, and why it's the key to scaling customer success for lean SaaS teams.
As a founder of an AI-native company, you're likely familiar with AI agents and agentic workflows. You might even be building them into your product. But have...
Explore the evolution from PLG 1.0 to PLG 2.0. Learn how AI and automation are shifting B2B SaaS from reactive data analysis to proactive, predictive growth strategies.
Product-Led Growth (PLG) has been a game-changer for B2B SaaS. It promised a more efficient, scalable go-to-market motion driven by the product itself. But the...
Discover why traditional dashboards are failing AI-native B2B SaaS companies and how an AI-Native GTM can transform your reactive processes into a proactive growth engine.
You've built an incredible, AI-native product. Your customers get the benefit of sophisticated technology, yet your own go-to-market (GTM) and customer success...
