Product analytics tools help B2B SaaS teams understand how their product is being used and how to make the product serve their customers better.
GrowthCues is an AI-native product analytics tool for growth-focused B2B SaaS teams that delivers automated insights with zero setup. It democratizes access to product growth insights and can be used by non-data-savvy people. GrowthCues is specially built to meet the needs of modern B2B SaaS companies focusing on product growth.
Mixpanel is a product analytics platform with a main focus on general product analytics. Company-level analytics needed by B2B SaaS companies are not a core focus of Mixpanel. Mixpanel allows teams to track user interactions, analyze engagement metrics, and identify patterns in how users navigate and interact with websites and mobile apps.
Mixpanel excels at user segmentation, allowing deep dives into specific user cohorts based on various attributes and behaviors. It offers features like real-time dashboards, funnel analysis, user path analysis, and cohort analysis, allowing for a comprehensive view of the user journey.
Mixpanel includes a chatty co-pilot interface, “Spark AI”, for simple report creation. Spark AI allows users to ask questions about their data in plain English. This feature makes it easier for non-technical users to access and analyze data, democratizing access to insights and facilitating data-driven decision-making across the organization.
Mixpanel also includes automated alerts over single metrics based on an open-source machine learning library. It allows Mixpanel users to receive alerts about metrics outliers without setting specific thresholds. The amount of alerts is limited to 50 per organization.
GrowthCues is a product launched in 2024 by Arvoan (founded 2022). It is a product analytics tool for early-growth and growth-stage B2B SaaS companies.
GrowthCues is purpose-built for B2B SaaS. Track company activation and engagement using automatically generated B2B SaaS metrics.
GrowthCues is built for B2B SaaS companies in the growth stage where change is inevitable. With Mixpanel, you have to spend your valuable time and effort configuring required dashboards from scratch. You also need to continuously maintain the dashboards to make sure that they reflect your changing product and users. GrowthCues instead has no dashboards: it discovers insights from your product data automatically and delivers the insights to your team using natural language and focused visualizations.
Mixpanel is a powerful tool for user journey analytics. However, that comes with the cost of complexity of configuration, maintenance, and required competence. GrowthCues democratizes your team’s access to product growth insights with automated insights. Your whole team can receive daily product growth insights in a way that is understandable by non-tech-savvy people and explained in a way that supports decision-making.
Unlike Mixpanel, GrowthCues delivers company-level predictions in the form of company-level retention and activation scores. These health scores are calculated daily using an AI model trained from your product data. You can use the health scores to proactively detect companies with a decreased probability of retention or activation.
Mixpanel includes features implemented using generative AI and machine learning. However, these features are basic and most of them are behind a custom pricing scheme. GrowthCues delivers automated product analytics for your team using generative AI and machine learning, and these features are not just an afterthought. GrowthCues is designed as an AI-native experience: it discovers product growth insights automatically and delivers them to your team in a comprehensible and understandable way. Most importantly, GrowthCues gives explanations for insights and predictions generated by Explainable AI (XAI), so you can drive product growth with confidence. And all this with transparent pricing.
