Product analytics tools help B2B SaaS teams understand how their product is being used and how to make the product serve their customers better.
GrowthCues is an AI-native product analytics tool for growth-focused B2B SaaS teams that delivers automated insights with zero setup. It democratizes access to product growth insights and can be used by non-data-savvy people. GrowthCues is specially built to meet the needs of modern B2B SaaS companies focusing on product growth.
Amplitude was founded back in 2014, over 20 years ago. It is a product analytics platform with a main focus on B2C application analytics. Company-level analytics needed by B2B SaaS companies is offered as an additional module with an additional price (no pricing disclosed publicly).
Amplitude allows teams to track user interactions, analyze engagement metrics, and identify patterns in how users navigate and interact with websites and mobile apps. Amplitude excels at user segmentation, allowing deep dives into specific user cohorts based on various attributes and behaviors. It offers features like real-time dashboards, funnel analysis, user path analysis, and cohort analysis, allowing for a comprehensive view of the user journey.
Amplitude includes several AI features, such as “Ask Amplitude”, “Predictive Cohorts”, “Conversion Drivers”, and “Forecasting and Alerts”. The “Ask Amplitude” feature is a basic chatty “co-pilot” experience wrapped around Amplitude functionality, while others use predictive AI and machine learning to forecast future behavior at the user level. Some of these features are included only in the higher pricing tiers (no pricing disclosed publicly).
GrowthCues is a product launched in 2024 by Arvoan (founded 2022). It is a product analytics tool for early-growth and growth-stage B2B SaaS companies. Unlike Amplitude, GrowthCues:
GrowthCues is purpose-built for B2B SaaS. Track company activation and engagement using automatically generated B2B SaaS metrics.
GrowthCues is built for B2B SaaS companies in the growth stage where change is inevitable. With Amplitude, you have to spend your valuable time and effort configuring required dashboards from scratch. And continuously maintain the dashboards to make sure that they reflect your changing product and users. GrowthCues instead has no dashboards: it discovers insights from your product data automatically and delivers the insights to your team using natural language and focused visualizations.
Amplitude is a powerful tool for user journey analytics. However, that comes with the cost of complexity of configuration, maintenance, and required competence. GrowthCues democratizes your team’s access to product growth insights with automated insights. Your whole team can receive daily product growth insights in a way that is understandable by non-tech-savvy people and explained in a way that supports decision-making.
Amplitude includes features implemented using generative AI and machine learning. However, these features work at the user level and most of them are behind a custom pricing scheme. GrowthCues delivers automated product analytics for your team using generative AI and machine learning but these features are not just an after-thought. Instead, GrowthCues is designed as an AI-native experience: it discovers product growth insights automatically and delivers them to your team in a comprehensible and understandable way. Most importantly, GrowthCues gives explanations for insights and predictions generated by Explainable AI (XAI), so you can drive product growth with confidence. And all this with transparent pricing.
